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Steph Yin Zhao 2025 CV
Clay is a spreadsheet that fills itself. In 2020, I was on the team that came up with their early brand concept and developed the clay logo that they use today. I came up with their early tagline and designed the first Clay landing page/teaser site for their launch.
Opendoor Exclusives was a new kind of real estate marketplace that let users buy a house at the click of a button. I kicked off the concept-to-MVP of the Opendoor Exclusives product as the founding designer, then returned a year later to the buyer-side to productize their marketplace — designing a seamless, context-aware end-to-end discovery → touring → buying experience that crossed between digital and IRL and back at multiple touchpoints.
Poseidon Research is an independent nonprofit interpretability lab focused on safe, reliable AI. I designed their logo and developed primary brand assets, fundraising decks, and design systems for technical materials and research. I also helped them explore research product concepts.
Midjourney is an independent research lab best known for their image generation product. I joined a small, focused team as the founding product designer of a new initiative to help ideate and bring it from concept to MVP.
Literati is a book club and subscription service. Ahead of their Series B and product expansion, I redesigned their Literati Kids marketing site, subscription order flow, checkout, and account management tools. I also designed a concept Literati Kids mobile app.
Refractal was an at-home rapid-test device developed at the height of the COVID pandemic. I designed the mobile app that people interfaced with to set up tests and receive results in compliance with constantly shifting health and regulatory requirements.
Pow.bio is a biotech company pioneering a high efficiency continuous fermentation process. I worked with their bizdev and sales teams on decks and motion graphics that turned complex scientific concepts into clear pitches for nontechnical audiences.
Productboard is a classic product management platform. I was on the small team that did the Productboard rebrand in 2021; I was a supporting designer on their new website, was responsible for developing templates and designing their client and internal decks. Separately, I helped an internal team explore the feasibility of some high-priority features.
Oscilar keeps the internet's financial systems safe. I worked with the founder to design the Oscilar logo, their marketing site, and contributed to some early product features.
This was a solicited redesign of an internet classic: turntable.fm, the place to listen to music with your friends. I designed major parts of their new desktop and mobile apps and redesigned their marketing site.
Instabase makes products that automate the processing and analyzing of unstructured data. I've worked on a few novel internal applications for Instabase and designed a developer sandbox for demoing their API and tools.
Popl is an NFC enabled dynamic digital business card created to make in-person connections seamless. I redesigned the consumer mobile app that let users set up their profiles, designed premium features, and kicked off their enterprise product.
Primer builds tools that automate marketing workflows. I designed the first iteration of the Primer product: dashboards, workflow builders, other core MVP features, and an early marketing site.
